The following is a public and global outcry for government surveillance reform from some of the
worlds largest companies: Aol, Apple, Facebook, Google, LinkedIn, Microsoft, Twitter, and Yahoo!

My concern is that while the data under discussion belongs to the preceding companies, the information belongs to us, it’s all distinctly our most private personal information under discussion.  The principles described by the web site are a good starting point but they need to be written from the perspective of consumers — consumer privacy expectations.  Global consumer privacy expectations must be applicable to both businesses and governments alike.  It seems doubtful addressing one without the other will have the desired positive outcome on consumer confidence.

For more information about business drivers behind privacy reform see, A Crisis of Confidence Costs Real Money.